Conversion Rate Optimisation Services

SEOi is a web design and SEO company. Specialising in conversion rate optimisation. We build website that are optimised for search engines, targeted audiences and converting visitors to customers.

Conversion Rate Optimised Web Development

Search Engine and Conversion Rate Optimisation

At SEOi we understand the importance of conversion rate optimisation. The visitor experience and journey is the most important factor when designing and developing a website or any web interface. Well fought out and planned visitor intentions and journey is what makes your website a success or failure.

Optimising your web site and pages for the search engines is also an important part of a successful website. But if there has been no plan for conversion rate optimisation in the design process. Then you may be missing out on customers on a daily basis.

Whether we are designing a website from scratch or carrying out conversion rate optimisation on a clients website. We go through a process to optimise your site for the best possible conversion rate and design website with SEO at the forefront.

Target audience research

When planning the design of your website or web pages we will carry out in-depth target audience research to understand your ideal target audience through discussions with our clients we can build groups of targeted audiences and what they are looking for when visiting your site.

Audience Intentions

We can then look at the different stages of the buying cycle your target audience may land on your site and content.

Searching online for a solution you offer
Researching the products and services you offer
Beginning research into you company and brand
Ready to purchase or contact you
Or anywhere in between

Keyword research

This will give us a great place to start carrying out keyword research to find what your target audience groups may be typing in the search engines to find the information they are looking for online. This will give us a great insight into what stages potential customers are at the buying cycle and allow us to create content for each stage.

Blog posts answering the questions customers may have before purchasing,
Service or product pages showing off what solutions you offer to their problem and why you are a great choice.
Landing or sale pages to move them to purchase.

We will then research your competition to understand what they offer. See what content they have online and what traffic it is reserving. We can plan your content and pages to out rank and make you stand out as the best option.

Content plan

Once we have a list of pages and a content plan. We can design and structure the pages and content with simple navigation and call to action to help visitors easily find the information they are looking for at their stage of the buying cycle.

With well designed and planned calls to action we can answer their questions, build trust and confidence in your brand and move them down your sales funnel to your landing pages.

Visitor journey down you sale and marketing pipeline

We can then plan the different routes your target audience can take through your site and be moved through your content and marketing pipeline depending on the stage of the buying cycle thay may be at. It is important to understand not all visitors will be in the same mind and stage of the buying cycle when visiting your site. You need to optimise your site and content for these different mindset and how you can answer their questions and move them to the next stage of your marketing funnel we create on your site

Call to action placement

We will then carefully plan the calls to action and place them in the necessary places to move your visitors to your sales pages and offer an easy way for them to contact you or purchase your product or services.

Types of call to actions at different stages of the buying cycle:

Internal links to more information

Linking to more information on your site that a user may find helpful and giving them more reasons to why your company is the best solution.

Internal links to sales pages

Internal links from blog posts and informative content to your sales page.
Find out more about the (services) Internal links from a well written blog post that answers the questions a visitor has and builds trust in your brand and what you offer. Linking to a sales page that shows your solution to their problem.

Lead capture calls to action

Adding a lead capture to your pages is a great way to capture targeted leads on your site. This is a great way to stay in contact with hot leads that may be at any point of the buying cycle. We are all busy and when researching online it is easy to be interrupted and your retention to be needed elsewhere and leave the page and site you were on never to go back. While you have the visitor's attention, offering them a free download or to sign up to an email list for more information is a great way to stay in contact with the potential customer.

So you can pick up where you left off through email, sending them back to your site and moving them down your marketing pipeline.

Buy Now call to action on a sales page

Most important of all calls to action is to buy now or contact us. This is the final stage of your site's initial marketing funnel. Depending on what you are providing or selling your marketing pipeline will be different. But they will all lead to the same place for the visitor to contact you or purchase your product or services turning them from visitor to customer.

To find out more about our convection rate optimisation service please contact us. We will be happy to discuss what we can provide and look at your site to see what improvements we can make to turn you visitors into customers and leads.