What Is On-Page SEO?
According to recent information, there are around 5.9 million private businesses in the UK. Because there’s such rich competition, it’s critical that you use all the tools out there to make your business stand out. After all, it’s only when you do this that you can ensure professional success!
On-page SEO is one of the most important ways that you can boost your site through Google’s rankings and get more engagement. But what is on-page SEO, anyway?
That’s what we’re going to talk about today! Read on for a comprehensive beginner’s guide to on-page SEO and why these strategies are more important than ever before.
What Is On-Page SEO?
On-page SEO is a form of search engine optimisation that focuses on your website itself. It refers to things that you as a site creator manipulate on the page. The goal of these on-site manipulations is to rank more highly in Google. This is in contrast to off-page SEO, where you or a web designer manipulate things outside of your site to create a higher ranking.
Using these strategies lets search engines understand what your website’s all about. This lets crawlers figure out who your target audience is and what demographics your page should be displayed to. When crawlers decide that your services or blog posts are relevant to what someone has searched, Google will show your page to these people!
What Is On-Site SEO?
In your research, you may have heard the term ‘on-site’ SEO before. You may be wondering whether or not this is any different from on-page SEO. The answer to this question is definitely ‘no!’ They’re different names for the same concept.
Now you don’t need to wonder anymore!
Aspects of On-Page SEO
There are lots of aspects to on-page SEO. One of the most important (and persistent) is keyword research and use.
When people make searches on Google, their queries are made up of keywords. Someone looking for ‘Darth Vader Funko pop’ has used that keyword to try and find relevant search results. If you’re a seller of Star Wars collectibles- great choice, by the way- you can insert this keyword into blog posts and other content.
When you do, search engine crawlers will see that your page is relevant to people who search for these keywords. Your site will be identified as relevant to those who actively search for your services, which gets you the traffic that matters.
Keywords aren’t the only important aspect of on-page SEO, though. You also need to create engaging, high-quality content that draws people in. Since you only have about 15 seconds to make an impression on people, you need to make sure that your posts are interesting. If people click away from your site too fast, you’re going to look less impressive to crawlers and be thrown down in Google’s rankings.
Finally, on-page SEO necessitates the manipulation of your site’s coding and technical aspects. This is commonly called ‘technical SEO’ and is sometimes treated as its own thing, but it really is part of on-site SEO.
Some aspects of technical SEO are the optimisation of headlines, navigation systems, and HTML coding. You also will want to make sure that your site loads quickly so that users are happy and stay on your site.
What On-Page SEO Isn’t
On-page SEO isn’t the only kind of optimisation- off-site SEO also exists. This refers to manipulations that take place outside of your website in order to boost your rankings and appear more appealing to search engine crawlers.
Since a lot of what on-page SEO is gets tied up in what it isn’t, let’s take a look at some off-site strategies that don’t fall under the on-page SEO umbrella:
- Backlinking/link building (incorporating outbound links into blog posts to build credibility)
- Maintaining social media pages
- Being cited on other webpages as a source
- Similarly, guest posting (being used as a backlink on other relevant sites)
- Cleaning up your online citations
- Reaching out to other professionals and forming relationships with them
All of these strategies, while awesome, are the opposite of what on-page SEO is.
Why Is On-Page SEO Important?
Now that you know what on-page SEO is (and what it’s not), it’s time to look into the main reasons that on-site strategies matter so much to a business. Here, we’re going to talk about the many reasons that your business needs to employ an on-site SEO strategy. Read on to learn some of the major benefits of making your webpage amazing!
It’s Really Easy to Do
The first reason that on-page SEO is awesome is that there’s no reason not to do it. These strategies are really easy to employ- all you’ll need to do is clean up your site a bit and do some keyword research. This will give you a lot of traffic and increase your ROI faster than you can snap your fingers, so it’s a completely worthwhile investment.
If you don’t want to optimise your own page, that’s totally okay! After all, you aren’t trained in making a website amazing. You can hire a managed SEO professional to take care of all aspects of your site.
https://seoi.co.uk/seo-services/It Boosts Your Visibility
Lots of consumers look to the internet to find the products and services that they need, so it makes sense that boosting your online presence will increase your overall visibility. In order for this to happen, it’s essential that you use on-page SEO strategies.
Nothing that you do off-site will be effective if you don’t focus on making your site itself appealing to both consumers and crawlers. If your site links to something reputable, no one is going to care if your page isn’t palatable to them. They probably will leave your site before even encountering the blog post that features the results of your great link building!
A quality page makes people more interested in your site, which makes it look relevant and up-to-date. Google crawlers will see that your page is better than those that your competitors manage and put you higher in search results. More people will then see that you exist and check out your services.
You Get More Location-Based Results
On-page SEO allows for more local results than other optimisation strategies do. While off-site strategies send people from all locations to your website, you can fine-tune on-page elements to draw in those who are searching for services like yours locally.
One way that you can do this is by using location-based keywords. “Used shoe store in Bristol” is a search term that you can incorporate into blog posts rather than simply ‘used shoes.’ This local search term can be incorporated in multiple places on your site. Titles of blog posts, headers, video and image descriptions, and even HTML codes can include this phrase to make your site more associated with your area.
Another way that you can draw local users into your business is by implementing specific features on your page. Asking mobile users to enable cookies, for example, can give you information about where the bulk of your business is coming from. You can then optimise your site to reach out to those in this area who have enabled the location feature on their Smartphones.
It’s Effective for Mobile Users
Speaking of Smartphone users, 79% of UK adults have iOS or Android devices. The fact that on-page SEO appeals to local consumers makes it much easier for mobile users to navigate, but there are also other ways that on-site strategies appeal to Smartphone users.
Taking your desktop website and optimising it for mobile devices is an important on-site SEO strategy. You’ll need to have a professional look over your site design and make it easier to read and navigate on a smaller screen. This means making the text larger, making sure that all tabs are well-indexed, and ensuring that content is broken down into short, relevant sections.
On-Page SEO Strategies Are Permanent
While off-page SEO is awesome, it isn’t made to last a lifetime. Pages get de-indexed and sites that you have outbound links to get shut down. This is unfortunate, but it’s true. You need to accept that there are factors outside of your control when it comes to off-site SEO.
However, on-page SEO allows you to take matters fully into your own hands! No external forces (no matter how strong they may be) can pry the keywords and site optimisation strategies off of your website. You won’t need to worry about your page shutting down or being de-indexed. You can rest assured that your online presence will only strengthen over time!
It Helps Create Quality Content
Last but definitely not least, using on-page SEO strategies helps you produce quality content. Finding the keywords, topics, and types of posts that your clientele is interested in means that you can create a page that maintains their interest. When you do this, you’ll be able to get in touch with more people who are interested in your services. This is an awesome way to generate leads and hook potential customers!
People who find that your page is fun and easy to read will assume that you also are an engaging and exciting business. Quality blog posts and properly indexed videos show consumers that you’re a quality business with a good reputation. It also builds client trust by showing them that you care for your webpage and for the people that it draws in.
On-Page SEO Services
Now that you know the many reasons that on-site SEO is important, it’s time to look into some of the ways that you can begin optimising your site.
One option that’s especially palatable for newer businesses is DIY SEO. You can implement your own on-site SEO strategies by using the many tools that our website has to offer. Our free SEO learning hub will teach you tips and tricks that experts employ when helping businesses like yours rise in search engine rankings.
Not only do we offer free keyword and competition research tools, but you can also download any number of resources from our site. These resources make it easy to figure out what you need to do to get the most out of your website and draw in a larger clientele.
However, if you don’t feel comfortable with doing your own keyword research and trying to get the hang of tons of HTML codes, that’s totally understandable! That’s what professional packages are for.
Hiring SEO pros is a versatile experience. You can get packages for on-site SEO by itself, but there are also ways to get all-around managed services and blog content creation. If you’re simply in need of a site boost rather than an all-around page makeover, there are also packages for simple blog management.
If you’re ready to give your page a lift in multiple ways, do your research and look into the on-page services!
So, what is on-page SEO, exactly?
It’s basically a strategy that allows you to drive traffic to your page by using your page as effectively as possible. All-around, we’d say that’s not a bad bargain!
Now that you know all about on-site SEO, it’s time to get started. Sign up for an account with us to access tons of awesome SEO tools that will help you grow your business. On our site, you’ll find free SEO resources and be able to browse the many services that we provide. Whether you want on-site SEO or all-around site optimisation, our experts have your back.